Augmented reality or virtual reality, also called AR or VR, incorporates digital components and reality. You must have observed augmented reality in several science fiction movies.
Many AR or VR companies in India provide augmented reality on mobile applications, including digital overlays like real-time directions, insertion of labels, utilization of filters in social media platforms, and superimposing images, digital images, or 3D models.
Mobile applications and several other devices such as screens, glasses, and head-mounted displays also showcase virtual reality. Augmented reality or virtual reality is utilized in training and education, entertainment, and gaming. Surprisingly, augmented reality is also used in selling.
Several companies have been inspired by the AR or VR companies in India by using augmented reality for their products. Several e-commerce companies allow you to try a product using the augmented reality mobile application, making it easier for the customer to decide.
Augmented reality was first developed in 1968 by computer scientist Ivan Sutherland at Harvard University, which means that it is not a novel technology. AR or VR is helping many businesses like manufacturing, telecommunication, education, public safety, and healthcare.
A prediction by IDC states that AR/VR spending will increase to 18.8 billion dollars in 2020; it is also expected that much of the expenditure for augmented reality will be done in the commercial sector.
So, here are the following top five reasons for you to include AR/VR in your B2B business.
- Augmented reality helps in long-term success: The earlier you adopt augmented reality, the better. When you adopt AR or VR earlier, you have enough time in your hands to brainstorm ideas on how to showcase it to your customers. As soon as you figure it out, you can gain a larger market share. Nowadays, the younger crowd is fascinated with AR or VR technology, and most of all, they are aware of it. Indeed, your target audience will be enticed by your brand when you display AR or VR. It helps you to ensure the long-term success of your business or brand.
- Augmented reality transports you to the store: Wouldn’t it be great if you could be transported to the store with the help of augmented reality without being actually present at the store? IKEA is doing just that. IKEA is providing services to the customers by giving them an experience they never had before. They get to view their homes with different furniture, selecting the particular required furniture effortless. Even a beauty supply company like Sephora provides customers with an AR makeup experience like applying lipstick, eye-shadow, and so on.
- Augmented reality enriches customer experience: Many companies are expanding their businesses with the help of AR/VR technology by giving the ultimate customer experience, whether it through an application or built-in products like automobiles. These innovative companies also use augmented reality for various other reasons like providing interactive services and improving workplace training.
- Augmented reality offers new interactive experiences: You can interact with your colleagues and customers by giving sales presentations and demonstrating your product or brand in real-time. So, you can say no to brochures, flyers, or pamphlets, as AR will make your presentation exciting and yet business-like.
- Augmented reality helps achieve your desired marketing goals: AR/VR can aid you in your marketing campaigns. Surely AR/VR will help your business in becoming a brand. It enables the customers to visualize your product, and when your customers are satisfied, sales will be generated by word of mouth.
Whether it is to guide some customers to change the tire or see the product in their living room or office, many AR or VR companies in India are developing new technologies for other businesses to attain their business goals.
