Marketing and promoting a company’s brand and products can be quite challenging, especially for companies new to the market. With video marketing emerging as one of the most effective means to market a brand, animated company videos, and promotion videos play an integral role in reaching out and building a relationship with the customers and potential leads.
However, with the average attention span of people decreasing by the day communicating corporate identity and brand can be quite the task. Companies must be able to paint a clear picture in the most engaging and value-inducing manner, to reach the customer.
But what does it take to make such a video that keeps users engaged? This article discusses all the attributes of a great company video that can put your company on the map!
6 Tips to Make a Successful Company Video
Animated company videos are one of the most engaging, efficient means of getting the message across to consumers and viewers, according to studies. Here are a few tips to make a successful video to market your brand:
- Concentrate on the End Goal
Great corporate videos have concise, cohesive messages, which are orchestrated through careful planning. To create such a video, companies must know what their objectives are and what they hope to achieve out of the video, even before they start planning what goes into the video.
You will have to decide on what tone you want to set, research the market for what clients are looking for and what keywords are buzzing, and decide how you’d want to address your views and goals.
- Keep it Short:
As we mentioned, the average attention span of viewers is constantly decreasing. Advertising has also shifted from ads being something a viewer cannot skip to being something a viewer has total control over. Ensure that you stick to what you need to say and aim for concise language and visuals that communicate at a steady, reasonably fast pace.
- Don’t Bury the Essentials:
Many promotional video strategies used in advertising promotional products or movie teasers will not hit the mark with the corporate audience.
Shrouding the essential message of your video with a cloud of mystery or useless information, as seen with teasers, will only drive your audience away. Your main message and objectives should always have the center stage of your video, with the message highlighted right from the start.
- Know Your Audience:
Who are you trying to convince with your video? Define your target audience early on to determine how you will convey the message, the tone you will set, and the kind of information you will place in the video.
For example, if your target audience is corporate employees and organizations, you will ideally pick an informative tone and add infographics and technical terms to support your message.
- Make an Emotional Connection:
Most purchase-based decisions are made on emotional factors, where buyers are more inclined to make purchases if they feel a connection or relationship with the brand.
Listing essential information is important but supporting it with emotional factors that cause an emotional reaction in the viewer’s mind is what drives your message home. Evoking emotions like positivity, trust, relatability, and so on can be the differentiating factor between a great video and an average one.
- Include a Powerful Call To Action:
End or even start your message with a powerful call to action that drives the viewer to further connect with your brand. A good CTA motivates the viewer to perform some kind of action related to your brand, and add value to your message. This is what fosters further engagement from viewers.
These are 6 proven tips to make successful animated company videos, which can help you effectively market your brand.
